CLIENT
Inditex - Pull & Bear
CANVAS FOR CREATIVITY
PROJECT
Pull & Bear are principle partner for the British Fashion Council’s NewGen
As part of this they unveiled partnerships with several of the NewGen designers including Chet Lo, Joanna Parv, Marie Leuder and most recently Karoline Vitto as part of the Canvas For Creativity filter.
SERVICE
Strategy & Licensing
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The collaboration between Pull&Bear and designer Karoline Vitto was developed through the Canvas for Creativity platform in partnership with the British Fashion Council and its BFC NEWGEN initiative. Unveiled during London Fashion Week, the project translated Vitto’s signature approach—celebrating curves and body diversity—into a capsule collection accessible to a wider audience. The designs combined sculptural silhouettes, adjustable denim, draped jersey dresses and metallic detailing, reflecting her architectural approach to the body. By bringing an emerging designer onto a global retail platform, the collaboration demonstrates how industry partnerships can amplify creativity while supporting the next generation of fashion talent. .
