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The collaboration between Anya Hindmarch and Boots is one that we supported from inception to launch. It brings a playful fashion perspective to everyday bathroom essentials. Launched as a limited-time concept store at the Anya Village in London, the project reimagines classic Boots toiletries through Hindmarch’s witty design language, including her signature “eyes” motif. The collection features accessible products such as hand wash, shampoo and bath items priced between £5 and £10, alongside collectible accessories inspired by pharmacy staples. Celebrating Boots’ heritage as a beloved British high-street institution, the collaboration blends nostalgia, design and practicality to transform everyday essentials into joyful, design-led objects . 

View the collection →