“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”
CHARLES SWINDOLL
BRAND x SOCIETY PARTNERS WITH BRAND OWNERS, TALENT & RETAILERS TO CREATE
HIGHLY EXCITING COMMERCIAL & TACTICAL STRATEGIES FOR BUSINESS GROWTH
Our Mission
Extraordinary success requires extraordinary thinking.
Brands often need a mindset change to reveal their true potential, adjusting their inner focus to know who they really are and & they can be for a new generation that insists on this clarity.
We love these challenges & partner with leaders at the core of their business, to establish game changing IP strategies for product, brand marketing, retail development, collaborations & global expansion that drive relevance & exciting futures.
BRAND x SOCIETY PARTNERS WITH BRAND OWNERS TO BUILD EXCITEMENT, RELEVANCE & POTENTIAL
Our Approach
A deep commercial knowledge & a set of diversified skills including, brand strategy, licensing, creative inspiration, retail development, geographical expansion, experiential concepts, collaborations, ventures & implementation of all the above, sit at the heart of the business.
Backed by extensive relationships across the business spectrum, including: Brands, Retailers, Online players, Operators, Distributors, Manufacturing, Investors and networks across the world including UK & Europe, Asia, North America, Middle East & South America.
Awards
2023
Winner ‘Best Fashion Brand’ collaboration
2018
‘One of the 20 most influential Women’ in the Global Licensing Industry
2017
‘Lifetime Achievement Award’ recognising Industry Contribution
2010-2017
Multiple Business awards for Brand Products & Agency of the year
Meet The Team
Angela
Farrugia
FOUNDER
An award winning entrepreneur & businesswoman.
She was the Co-Founder of the most successful Brand Management company in the world with over 22 years' experience in establishing a global brand extension platform & the creation of a new breed of agency ready to tackle the challenges of modern-day business.
TLC (The Licensing Company Ltd) started in London in 1996 & was acquired by Global Brands Group PLC (GBG HK stock exchange). Today the business has 24 offices, a roster of leading Brand representations in various sectors & generates over £10BN* in retail sales annually for its clients.
*LIMA published figures 2019
Angela founded
Brand x Society in October 2019.
Jessica
McGratty-Singer
DIRECTOR OF BRAND DISTRIBUTION
Jessica specialises in Global brand distribution, business development, brand building, strategy & sales focussed on the travel industry.
Over the past 15 years, Jessica has worked successfully with brands to create distribution opportunities via cruise ships, ferries, airports, airlines, hotels, multi brand stores & downtown duty-free locations.
She has partnered with a mix of global luxury, premium & indie brands within fashion, lifestyle, jewellery, beauty, food & beverage.
She joined Brand x Society in November 2023 to expand our services & knowledge to clients.
Toni
Hager
MANAGING DIRECTOR
Germany
With expertise in brand management, licensing, partnerships, collaborations franchising & brand distribution into the Central European markets, Toni joins
Brand x Society as Managing Director - GAS region, with a focus on the branded fashion, retail, lifestyle & FMCG sectors
He previously worked with globally renowned brands such as MaxMara, Marc O'Polo, & Boggi Milano to develop localised highly successful strategies.
In 2012, Toni led the brand development for CAA in the GAS, Netherlands, Eastern Europe regions & played a key role in implementing strategic projects for Netflix, Coca-Cola, Jeep, Playboy, & various Celebrities.
Deborah
Geoghegan
DIRECTOR OF TALENT & PARTNERSHIPS
With a background in brand management & influencer marketing, Deborah has supported multiple award-winning projects for brands within the Fashion, Beauty & FMCG space with A-list celebrity talent ie Rita Ora & Cristiano Ronaldo & Jennifer Lopez
A digital native, Deborah has an eye for spotting ‘future talent’ & is passionate to support the growth of some of these new stars.
With personalised strategies for success at the heart of the business, she understands the key social media insights needed to ensure ROI for brand clients & nothing excites her more than bringing these strategies to life.
Sophie
Richardson
BRAND PROJECT
MANAGER
Sophie has been a member of
Brand x Society since its beginnings in 2019.
With more than 8 years of experience in licensing & fashion operations, she assists the business development team in ensuring the seamless execution of projects, conducting research & addressing day-to-day client requests.
FOLLOW OUR JOURNEY
